• Web Visibility Workshop
• Workshop Resources

search engine optimisation & Adwords Workshop

Search Engine Marketing To Attract
'Ready to Buy' Customers 

Search Engine Marketing (SEM) is the best way to be visible to new potential customers at a time when they are ready to buy. As a result SEM easily outperforms all other forms of online marketing for growing your business.

This course covers all the essentials you need to effectively target new customers and gain an edge by developing a cohesive and effective online visibility strategy. 

Discover the latest online tools, resources and strategies to help you better understand your marketplace and consumers. 

The topics you will cover include:

• Understand the Role of Search-Engine Marketing: Learn why SEM outperforms all other strategies for generating new website visitors and customers.
  
• Keyword Research: Research and identify the best search phrases people use to find your product or service. Understand why using popular phrases may not be the best approach.
  
• Content Marketing for Building Authority: Building timely, relevant and authoritative content is the key to building a viable and effective website strategy.
  
• Optimising Your Content: How to make sure search-engines understand what your content is about.
  
• Link Building: How to find worthwhile websites to link too that help build authority and drive your Google rankings.
  
• Building a Search-Engine Friendly Website or Blog: How to build and structure a website/blog to be search-engine friendly. We will cover site structure, code and navigation strategies.
  
• Google Ads: Amplify your exposure to relevant target groups quickly and easily. An introduction to paid advertising with Google, and why it's critical to your long-term marketing efforts. What you need to know before you get started.